iMifflin:




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IMifflin customizes a business strategy that leverages your talent, capabilities, and resources, and integrates the technology that is right for your business. Technology will certainly continue to permeate almost every facet critical to the progress of the medical and dental industries. This makes working with technology inevitable and gives us the opportunity to leverage it creatively to benefit our businesses and our patients.

Management and Technology

When it comes to technology, management’s role is one of creating, managing, and improving operating systems and processes. Management must know where to apply and implement technology to organize, streamline, and automate workflow, minimize error, manage costs, manage personnel, and increase productivity. This is how successful practices run smoothly while at full efficiency. IMifflin works with your staff to develop the systems that do this.

Today we see technology integrated into most of our daily operations. Here is a partial list of common tasks that benefit from the discerning application of technology.

Staff		Management
appointment scheduler patient reminders correspondence letters billing payroll insurance eligibility checking patient records medical records prescription writing lab interfacing email		practice analysis data analysis referral management

Marketing and Technology

Technology in marketing serves as a link between your business, your existing patients, potential patients, colleagues, and a vast network of resources. These links create channels for education and wide, frequent, and cost effective information exchange. IMifflin helps you leverage practices that enable effective communication, collaboration, and coordination, thus cultivating the reassurance and confidence needed to strengthen the doctor- patient and doctor-referral relationships. These relationships are the hallmark of a successful healthcare business.

Marketing Is Effective When It Uses Technology to Deliver:

Quality Service
Responsive Service
Convenient Service
Reliable Service

Avoiding Technology Marketing Pitfalls

When it is not properly done, integrating technology into marketing functions can prove to be time consuming, costly, and ineffective. IMifflin integrates technology systematically into your business allowing you and your staff to sidestep common marketing pitfalls. Below are a few examples:

Technology Integrated Into Letter and Reporting Systems
How they help our businesses: Build Patient and Referral Relationships Marketing Pitfall If not properly managed, these systems can be: paper heavy time consuming inconsistent disorganized

		Technology Integrated Into Clinical Tools (Visual, Radiography, and Imaging tools)
		How they help our businesses: Increase Patient Case Acceptance and Revenue Marketing Pitfall If not properly integrated users (you and your staff) will resist adapting to these tools as you may perceive them to be: inconvenient time consuming unreliable cumbersome

Automated Messaging (verbal, written, audio, or in video form)
How they help our businesses: Cost effective way to distribute educational material to our network Marketing Pitfall Messaging can render itself void of meaning due to: poor content quality the when and how of messaging is not well thought out patient resistance to new technology patient perceives it as a nuisance rather than a service

		Websites
		How they help our businesses: Build Patient and Referral Relationships Marketing Pitfall Site focus is on branding and fails to provide high quality content that properly and genuinely differentiates the business Patient experience does not live up to the expectations set forth by the site

Customer Relationship Management (“CRM”)
How they help our businesses: Cost effective way to distribute educational material to our network Gives us insight into our customers behavior Allows us to segment our market Marketing Pitfall CRM’s messaging can render itself meaningless due to: poor content quality excessive use audience is not matched to messaging (failure to segment the market)

Other Medical And Dental Applications of Technology

IMifflin includes this section in our website to acknowledge the importance technological advancement plays in the medical and dental industries.

Applied science and technology are refining every medical and dental treatment plan available ranging from those including implants, regenerative products, pumps, probes, catheters, scanners, markers, chemical analysis, and sensors. Technology designed to offer patients improved health, improved quality of life, state-of-the art treatment, and minimally invasive techniques must be considered and understood by healthcare providers committed to progress.

Technology modifying these advances include (Partial list):

Imaging technology
Ultrasound technology
Magnetically guided technology
Metal detector technology
Instrument technology
Biomedical diagnostic technology
Spectrometry technology
Genetic technology
Microscope technology

The possibilities technology offers our businesses are vast and they have the potential to benefit our management, marketing, and clinical practices. IMifflin helps your business benefit by adapting and evolving as the technology around it evolves.