Your professional practice can, even in today’s competitive market, be transformed into a successful business that stands for clinical excellence, quality service, and innovation. IMifflin can get you there.

Step 1: Management -Your Business Backbone

Sound and effective management is the single most important component influencing the success or failure of your business. IMifflin helps you navigate and resolve the many common dilemmas faced by businesses today. Preventing problems, making key decisions, working with underperformers, and transitioning through change are handled unobtrusively and with patience, caution, and resolve.

Sound management begins with infrastructure evaluation setting the stage for:

• A culture founded on self-management and accountability
• Mature and respectful communication
• Efficient operating systems
• Smooth practice flow
• High patient satisfaction
• Excellent quality of care
• Loyal business partnerships
• Adaptable computer systems
• Progress through innovation

Step 2: Marketing – Building, Sustaining, and Expanding Your Business

You know that marketing incorporates advertisement, websites, promotion, image, brand, databases, differentiation, events, partnerships, mailers, study clubs, and publishing--but, to be truly effective, marketing must go beyond all these things. 

Marketing is a process of constant learning, educating, and finding ways to connect creatively with people.  It must communicate trust, involving everything that is a part of your business infrastructure-- your management, your staff, your technology, your software, your patients, your skills, your financial policies, your professional relationships, your associations, and more. 

Marketing, ultimately, is the way we do business, guided by how well we listen and serve others. 

Combine Step 1 & 2
Excelling In Today’s Ever Changing and Relentless Business World

Where to begin? Commit to sound management and marketing by creating the systems essential for their success.  Here lies the true foundation that determines the rate at which your business will grow as well as the trustworthiness of your reputation.  Management and marketing do more than reinforce one another.  It is their synergy that pushes your business to transform from an adequate one to an extraordinary one. 

Step 3: Staff Synergy – The Key to Success Is Inspiring a Collaborative Culture

The service manager’s biggest challenge is to help build, manage, engage, and inspire the ripening of a collaborative culture. This is the foundation of a business well-suited to succeed. Without the people who support and implement them, innovative ideas and strategy cannot come to life.

This culture develops maturity, compassion, competence, responsibility, and accountability.  Whether you realize it or not, your staff members are your most valuable asset.  They represent you and your business and they have the potential to become your strongest marketers.

IMifflin helps you tap into human capital by implementing the following techniques that support the collaborative environment:

• Place the right people in the right roles
  
• Identify critical roles and invest in them
  
• Use a sound hiring system
  
• Hold regular office meetings that keep all participants in the loop
  
• Introduce a model and schedule for performance evaluations
• Provide training so that your investments pay off
• Encourage staff to take the time to rejuvenate
• Support education to advance skills and knowledge
• Lead by example

The healthcare model is like no other.  Those who seek us out are not casually mall shopping or servicing their cars.  We care for the vulnerable, fearful, and uncertain who are seeking reassurance.  Whether your staff is executing the simplest or the most complex of tasks, they must be compassionate while also skillful. IMifflin empowers your staff to rise to the challenge.